Why You Need More Than One Product Image on Your Product Page

By Holly Cardew

An eye-catching product image is worth more than a thousand words. 

Professional-looking and optimized product photos make your products and your store more desirable and engaging in the eyes of your potential customers.

But one product image per product page simply won’t cut it.

In this post, we’ll show you why you need more than one photo per product page.

Show customers your product from every angle

Your product photos are not there merely for aesthetic purposes. 

Product images are essential for ecommerce stores as they also help shoppers to understand your products better.

As an ecommerce store owner, you need to make sure that you’re providing your customers with enough visual information about your products. 

In a customer experience survey conducted by Digital Commerce 360/Bizrate Insights in September 2021, 35% of 1000 respondents said that lack of product images was one of the frustrations they had experienced in the past six months with ecommerce sites.

While product descriptions are important, product images provide shoppers with product details that text descriptions can’t offer. 

Unfortunately, that’s something you can’t do with a single image. 

Besides, the more product images you show, the more context you create. This has shown to help online stores increase their conversions.

The idea is to have enough images to show your product in all its detail. Ultimately, helping your customers make the decision to purchase.

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